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First State Community Loan Fund

E-Commerce Bootcamp (4 Week Course)

Tue 5:45 PM to 8:00 PM
Topic: Managing a Business

Week One: Birth the Concept & Launch Platform • Establishing your online e-commerce idea & testing viability for its success • Creating focus groups to understand your customer base & their needs • Launching Social Media platforms before store opens to build community & tribe • Utilizing social media to build anticipation & excitement for products Week Two: E-Commerce Automation • Email Marketing 101 via Mailchimp • Synching Your Store & Understanding Data • Welcome & Abandoned Cart Recovery Emails via Shopify, Kit, and Mailchimp • Creating a basic welcome funnel for new shoppers via Shopify & Mailchimp • How to increase your email list on a monthly basis Week Three: Setup & Launch Online Store • Understanding the Shopify Platform & Powerful Backend • How to manage inventory, SKUs, etc. • The top 5 plug-ins/functions every online store needs • Picking your theme & designing your store Week Four: Expand Reach (Influencers, Local Vending, and Wholesale) • How to establish relationships with influencers - Platforms that connect you with influencers on social media & how to rate the Effectiveness of your influencer campaigns • What you will need for local vending & pop-up shops & why they are important - Where to order supplies and more, for vending & exhibition shows/events • Shopping bags, tables, displays, banners, packaging, etc. • How to begin to prepare your e-commerce store for wholesale opportunities Classroom Dates: every Tuesday - July 9th, 16th, 23rd and 30th.

Speaker(s): Genesis Dorsey of Genesis Dorsey

Co-Sponsor(s): WBC and Genesis Dorsey

Please be prompt and please no children are allowed at this event. NO REFUNDS!

Fee: $ 75.00

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Phone: (302) 652-6774, Ext 110


The Community Service Building
100 West 10th Street Suite 300 Wilmington, De 19801
Association of Women's Business Centers

U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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